Setting goals is part and parcel of running a business. Business goals help us to track our progress, business growth and development.

At this time of year many business owners start to consider the year ahead and what they want they want to achieve.

Despite all the time, effort and work we put into running our business, we still need to have specific goals in mind. Not having goals can leave us frustrated, spinning round in circles and never getting anywhere.

Do you have your goals set for the New Year?

Take a little time to think about what you want to accomplish in your business and make sure you’re not making any of these mistakes in your goal-setting process:


You don’t need to wait until January 1st to set your business goals. If the idea seems overwhelming, set a timer for 30 minutes and start writing down what you want to accomplish and mapping out your goals on paper.

For a new business 12 months can seem like a really long time. If that time-frame feels a little daunting you could try setting quarterly goals instead.

Don’t wait until the new year arrives!

Not Prioritising

You can probably brainstorm dozens of goals that you want to achieve in your business. However, having too many goals, can be like juggling too many balls and sooner or later they may all come crashing down.

Identifying our goals provides focus and direction for our business and the future. Prioritising our goals takes it one step further, allowing us to focus our attention on the things that matter the most. 

Prioritise your most important goals 

Being Too Vague

Saying you want to ‘make more money’ is too vague and you don’t have any way to measure if you’re reaching that goal.

‘More money’ could mean an extra £100 per month or an extra £1000 per month.

Chances are, the activities you need to undertake in order to make £100 extra each month are going to be very different to those for making £1000 extra each month.

When we set specific goals, it becomes easier to plan how we can reach them as well as track our progress.

Specific goals allow you to measure your progress

Setting Goals that are unrealistic

Success doesn’t happen overnight and setting a huge goal that you’re unlikely to reach can have a detrimental effect.

Of course, you should still dream big when planning for the future of your business and the lifestyle you want but make sure you also set an achievable timeframe for these accomplishments.

Break down the bigger goals into smaller, more achievable goals and be realistic about what you can achieve in the given timeframe.

It might take you two or three years to achieve your big goal but that doesn’t mean it’s impossible.

Dream big but keep your goals realistic 

Not Working on Your Goals Every Day

Make your goals a daily priority. Working on our business goals is something that we really need to make time for to if we want to succeed in achieving them.

Dedicate time every day to working on your goals. Completing only one task every day totals 30 tasks over the course of a month. That 30 steps towards your goal. No matter how big or small those steps may be, you will be consistently making progress.

Make your goals a daily priority

Think like a business owner and visualise where you want to see your business in one year. What goals do you need for that to happen? What action steps do you need to take every day to make those goals a reality?

In my upcoming free masterclass, I’m sharing 5 Creative Goal-Setting Techniques. You should be excited to wake up every day and work toward your goals; if you’re not, then maybe you need to mix things up a bit and change how you’re setting your goals. Join me live and invite a friend!

Business Planning Secrets to Success

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Including how you can get better results for your efforts, how to create your personalised plan and how to implement strategies that will increase your income.

We'll also take a look at how you can use the planning process to improve your productivity.

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