Analysis paralysis is often caused by overthinking or overanalysing a situation or problem. When we are faced with too many choices we can avoid making a decision, just in case a better solution comes along.
What is Analysis Paralysis?
“Analysis paralysis describes an individual or group process when overanalysing or overthinking a situation can cause forward motion or decision-making to become “paralysed”, meaning that no solution or course of action is decided upon.” – Definition provided by Wikipedia
How many times have you thought of ideas for a new product/service only to get caught in the “analysis paralysis” that seems to plague solopreneurs?
It’s becomes a vicious cycle…
You get a great idea that you get really excited about. Fast forward a few weeks and you’ve haven’t started yet because….
you just need to do a little more research before you can make a decision (even though you’ve been researching since the idea first popped into your head)
Or you’re not quite ready yet and don’t want to announce anything until your 100% certain.
Or, worse yet, you see a competitor who just launched a similar product/service and you talk yourself out of following through on your idea.
Overthinking can stall your ideas, halt your business plans and even stop you from moving forward.
Here’s some ideas you can use to prevent ‘analysis paralysis’ and stop overthinking in its tracks…
Don’t Compare Yourself to Others
Thinking there is no way you can compete with others is the fastest way to de-rail your plans.
Don’t compare your chapter 1 to someone else’s chapter 45
First of all, if there are similar products or services already for sale, that’s a good thing. In the simplest of terms, it means there is an audience willing to pay for it.
Secondly, you are a a unique person with a unique business. Everyone has different talents, abilities and styles. No 2 businesses are the same and each will vary in multiple ways.
Focus on YOUR business and providing what YOUR customers need!
Be Specific in Your Research
It goes without saying, that every new product or service will require research in some form or another. Research is a key area where solopreneurs are likely to get caught in the analysis paralysis trap.
Be Specific – what exactly are you researching? Is it the answer/solution to a particular question/problem? This will help you to filter out any articles that are loosely related but won’t actually help you with the problem at hand.
The more specific you can be about what you are researching, the quicker it will be to find a solution.
Be specific about what exactly you are researching
Commit to completing one task every day
Acting on your intuition when you have a great idea is vital to avoiding analysis paralysis.
Taking at least one action step every day will kickstart your momentum. No matter how small the step, as long as you are moving forward you will be building the momentum that will see your new project through to completion before you know it.
Commit to taking daily steps in the right direction
Seek advice in support groups
Sometimes we need an extra kick of positive energy to get started (or keep going). If you need that additional encouragement, ask a couple of members in your support network (ones that you trust) for their opinion. Perhaps they will have some great suggestions.
However, before you ask, be prepared to accept some constructive criticism. Not everyone will love your idea but that doesn’t mean it’s not worth pursuing.
Keep an open mind and take their opinions and feedback on board, both the good and the bad. As a result, you will likely find that talking about your idea will boost your motivation and give you the encouragement you need to get started.
The right support can be priceless
Hire a Virtual Assistant
If you have a Virtual assistant, you can assign him/her a simple task to help get you started. For example, they could create a production timeline (and save it as a template for future products) or they could conduct the market research for you.
In the meantime, you could be creating a product outline or souring the materials you will need to create the product/service you have in mind. This will also help to boost your productivity.
You could also ask them to build some interest on social media (without giving away too much, of course) and give your followers the chance to share their thoughts.
Enlist a virtual assistant to maximise productivity
Read more articles about increasing productivity here
Having super easy ways to prevent overthinking, such as the one’s I’ve shared above, will allow you to move forward a while the momentum and excitement are still strong.
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